Customised Freight Solutions: What They Are and Why Businesses Are Making the Switch

May 1 2025
Customised Freight Solutions

When it comes to freight, a one-size-fits-all approach rarely delivers the best outcome. Every business operates differently. Some need to manage deliveries across multiple sites, others are navigating regional routes, handling delicate freight, or simply needing more control over costs and visibility.

That’s where customised freight solutions come into play.

Instead of forcing businesses to adapt to a rigid freight setup, customised freight is designed around your specific needs. It offers greater flexibility, clearer visibility, and ultimately, better results.

So what exactly does customised freight involve, and why are so many businesses moving away from standard freight models?

What Are Customised Freight Solutions?

Customised freight solutions are logistics services tailored to the specific needs of your business. That might include the type of freight you move, how often you ship, where your customers are based, and the systems your team relies on.

Instead of being locked into one carrier or a fixed model, customised freight allows you to build a setup that fits how your business works. It helps you make more informed and efficient decisions around your freight.

What Do Custom Freight Services Usually Include?

They can cover a wide range of services, depending on what your business needs. These often include:

Access to multiple carriers so you can choose the best option per shipment
Freight consolidation to cut down costs and streamline your delivery process
Service levels tailored to your expectations, whether that’s urgent, same day or flexible timing
Integration with your internal platforms such as inventory systems, ecommerce tools or ERPs
Custom billing and reporting that aligns with how your team works
Support for industry specific freight like oversized goods, temperature sensitive items or dangerous goods

Who’s a Good Fit for Custom Freight?

Custom freight solutions are a great fit for businesses that want more control, better transparency, or need to manage more complexity. They’re especially useful for:

Retailers or wholesalers with multiple sites
Ecommerce brands balancing delivery speed and freight costs
Importers or manufacturers moving irregular or high value freight
B2B suppliers who need flexible freight services
Growing businesses that need a freight setup that can scale

Why Standard Freight Often Falls Short

Traditional freight models tend to be rigid and they don’t always support the pace or complexity of modern supply chains. Common challenges include:

Limited visibility across freight types or carriers
Paying for services you don’t need
Struggling to adapt during growth or seasonal demand spikes
Manual or messy admin around invoicing and reporting

Customised freight is built to overcome these kinds of issues. It aligns your logistics with how your business actually operates, rather than the other way around.

What to Look For in a Freight Partner

If you’re thinking about moving to a customised freight setup, it’s worth asking a few key questions:

Can they offer access to a range of carriers and freight options?
Do they integrate with your systems or provide smart and efficient processes?
Can their services evolve as your business grows?
Do they understand the needs of your industry?
Will you get ongoing support and visibility over your freight movements?

As businesses evolve, so do their freight requirements. A customised freight approach gives you the flexibility to grow, streamline operations and deliver a better experience to your customers.

If standard freight options are no longer working for you, now might be the right time to explore something more tailored. For businesses that rely on freight to keep things moving, it’s also an opportunity to build a smarter and more resilient supply chain — one that aligns with your long-term goals around cost control, efficiency and sustainability.

Curious to see customised freight in action? Browse our case studies to see how we’ve helped businesses streamline, save, and scale with tailored freight support.