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What Australia's Freight Industry Is Getting Right in 2025

Written by Customised Freight Solutions | Sep 22, 2025 11:18:00 PM

2025 has been another big year for freight. Many businesses are enjoying consistent and predictable outcomes across their supply chains.

While there are always areas for improvement, it’s important to recognise the positive momentum building across the industry. These developments are helping to create better service, stronger partnerships and smoother day-to-day operations.

Here’s a look at what’s going well in the Australian freight industry this year.

1. Smarter Use of Freight Technology

Freight carriers and service providers continue to invest in smart systems that streamline the end-to-end freight process. Transport management systems (TMS), integrated tracking solutions, electronic proof of delivery (ePOD) and API integrations are now more widely adopted. These tools allow for better visibility, proactive updates, and easier collaboration between freight partners and customers. Businesses are benefiting from faster access to data, fewer manual errors, and more transparency throughout each consignment's journey.

2. Improved Service Reliability

Delivery windows are becoming more predictable across both metro and regional lanes. Many providers have optimised their networks, adjusted linehaul schedules and built stronger relationships with subcontractors to reduce missed connections and handling delays. This reliability is especially important for B2B and ecommerce operations where delivery expectations are closely tied to customer satisfaction. Having consistent delivery performance makes it easier for businesses to plan inventory, staffing, and client communication.

3. Specialisation Is Delivering Results

Rather than trying to cover every possible freight task, many carriers are now focusing on what they do best. This could mean specialising in metro deliveries, time-sensitive air freight, bulky goods, dangerous goods, or remote area transport. Specialisation allows providers to refine their processes, invest in the right equipment, and deliver stronger performance in their niche. For customers, it means more tailored service and better alignment between freight needs and provider capability.

4. Better Collaboration Across the Industry

More businesses are treating freight as a long-term partnership rather than a transactional cost. Carriers, freight advisors and customers are working more closely to improve outcomes. This collaboration shows up in better onboarding, clearer communication, and more willingness to resolve recurring issues with shared accountability. Stronger relationships are leading to improved customer service, faster dispute resolution, and more informed decision-making on both sides.

5. Creative Responses to Infrastructure Constraints

While some infrastructure challenges remain in parts of the country (especially around road access and regional depot availability) freight businesses are finding creative ways to work around these limitations. This includes adopting intermodal strategies that combine road and rail, using flexible warehousing, and shifting delivery schedules to optimise network capacity. These adaptive approaches are helping maintain delivery performance and reduce bottlenecks.

6. Increased Focus on Greener Freight Initiatives

Sustainability is becoming a stronger focus across the Australian freight industry. More providers are exploring carbon offset options, investing in fleet upgrades, trialling electric and low-emission vehicles, and optimising routing to reduce fuel burn. Customers are also starting to ask more questions about carbon impact and freight sustainability. This positive shift is encouraging the industry to innovate while aligning with broader environmental goals. For businesses, it offers more choice when seeking low-impact freight solutions.

 

With all of this progress, now is a great time for businesses to take a fresh look at how their freight is being managed. Reviewing your internal processes, service levels and delivery expectations can lead to better results for your team and your customers.

Our team works across road, rail and air freight, supporting clients to build a more reliable, cost-effective and customer-friendly freight experience.

Get in touch  to talk about how we can support your freight goals.